It’s no secret that social liberals have been winning the publicity battle in recent years. Whether it be the life or marriage issue, conservatives have been routinely out-spent, out-marketed, and out-publicized. Why? A substantial part of the reason is that we’re being out-funded—miserably out-funded.
For example, the Humans Rights Campaign, the powerful force advancing the homosexual agenda, has an annual budget of over fifty million dollars, an amount that pro-family groups such as IFI only dream about.
The more alarming aspect, however, is that a significant portion of these monster budgets comes from our own pockets. I am not just referring to government funding of half a billion tax payer dollars to abortion providers annually. But the money that we voluntarily give to morally decadent organizations.
I’m referring to businesses that we regularly patronize who contribute to the other side’s rainbow and blood stained coffers with their big corporate dollars. Starbucks for example has been funding Planned Parenthood for years. American Airlines is a platinum sponsor of the Human Rights Campaign. Also consider the numerous corporations who signed an amicus brief asking the U.S. Supreme Court to unilaterally redefine marriage in the Obergefell decision. Do they deserve your hard earned money?
This is not to say we are all sentenced to a life of eating Chick-fil-A sandwiches and entertaining ourselves with Hobby Lobby crafts. There is a plethora of well-known businesses that have remained neutral on the culture war and in some cases have even contributed to conservative causes.
But how do we distinguish between the good and the bad?
Introducing 2ndVote.com, a non-profit website and free mobile app, that allows users to view which brands align with their values.
2ndVote tracks contributions from corporations on issues for which you and I have strong beliefs, such as pro-life, marriage, gun rights and even environmental issues. Their goal is to help you make better decisions when you cast your 2nd Vote every day by letting you know where your money really goes when you’re buying a product, eating at a restaurant, or supporting an organization.
Admittedly, it can be scary to uncover the contributions of your favorite brands. However, I am not saying we must go on a witch hunt to purge our shopping lists to the point of absolute purity. But if there are two competitors that have a similar product or service yet one supports causes that violate your beliefs and the other does not, let us embrace the opportunity that we have to support family values.
We’re not out to simply take vengeance on those who sustain the opposition, but to support those who have refused to cave into the pressure from the Left and have remained neutral. By downloading the app and using the website, we have yet another avenue to affect the culture for the better.
Your voice for pro-family values in Illinois!