Losing Faith in “Christian” Marketing
The marketing of Jesus knows no bounds. I speak of that which I know. Hear me out. In my work history, I was employed by multiple stations that self-identified as “Christian radio.” All along, these stations SHOULD have been saying, “Christian formatted radio.” It might seem like a small distinction, but much that appears under a marketing banner of “Christian” could be easily challenged. 
A Hopeless Bunch
A former Chicago radio producer and friend of mine has established quite a reputation for alerting us to the myriad of ministry leader “missteps” surfacing in recent years. On one hand, it’s important for us to be aware of such mistrusts and to know that we must never elevate anyone in ministry beyond what they are: human vessels intending to accomplish what God has apparently called them to do.
Confused About Patriotism
Would you agree with this statement: “Patriotism is a hot button issue in schools.” My personal reaction is, “You’re kidding!!” Well, maybe in the late 1700s.
Inclusivity: The Death Word of the Modern Era
Who among us wants to feel “excluded?” From the time we are children we want to be picked for “the team.” As teens, there is a longing to be part of a clique—the inner circle that sets you apart from the masses. 
To Thee I Pledge Thee My…Trough??
The parties shall remain nameless, but since both are now deceased, I feel at liberty to repeat this story. At the wedding rehearsal the evening before the big event, the bride and groom were practicing their traditional vows. Apparently, the groom was unfamiliar with the term “troth,” an old English term meaning “my word”...
Act Like a Man
Here comes another Father’s Day. A relatively minor blip on the annual calendar compared to Mother’s Day. No need to explain why that is, right? What does it take to become a “father” or “dad?” Biology tells us that a boy barely entering his teenage years is quite capable of impregnating a female and voilà—the baby arrives nine months later. Welcome to the world of fatherhood—and motherhood.
Daddy and Ms. Warbucks
Ever wonder where your tax dollars go? Of course you don’t! Just read a few of the news stories in any given week and you’ll have your answer. 
Patriots Underground
Memorial Day arrives May 27th. Once again, we must suffer the unintentional wince-inducing greeting from many who will utter, “Happy Memorial Day.” Not appropriate. 
How Swiftly We Fall
I recently heard a Dua Lipa pop song. (You know this artist, right?) Looked up the lyrics. Wasn’t sure if what I heard was right. It was. Third line is: “G…dammit.” Seriously.  Surprised? Don’t be. 
Happy Tradwives and Mother’s Day  
We have become a society of neologisms. But you likely know that. Even if you don’t know what the word means. Webster explains this is a noun used to describe “a new word, usage, or expression.” A few examples include beatnik, cyberspace, and workaholic.
“Never Misunderestimate.”
I trust you’ll recall the source of this verbal gaffe. It came from our esteemed former president, George W. Bush. It was his attempt to define when someone undervalues or underestimates something. It was a malaprop we all understood. 
Bring Life to the Ballot Box
It comes as no surprise to me that the so-called “progressive” mind embraces the idea of a woman’s choice to end a pregnancy. Nor does it surprise me that those of the libertarian mindset are willing to jump on the bandwagon for “choice" as well. It’s their “keep government out of our bedroom” mentality. 
“Plastics, Benjamin.”
“Plastics, Benjamin.” Most people in the Boomer generation, who are movie goers, could tell you exactly the source of that classic line.
What to Say?
I saw a Facebook post recently re-shared by a friend I admire. You will need to read it all the way through to get the gist of it. Since it was a public post, here’s some of it:
Total Eclipse of the Heart
The Beatles once sang, “Here Comes the Sun.” Coming up Monday, April 8th, many Illinoisans will be saying, “There goes the sun” if we’re allowed clear enough skies to witness another total solar eclipse. An Illinois government website explains that this “total solar eclipse will be visible over 128 miles of Illinois the afternoon of April 8th, 2024.” 
Mark Elfstrand, Cultural Affairs Writer
Mark Elfstrand, Cultural Affairs Writer

Mark Elfstrand is a Christian husband, father and grandfather. A 40-year radio veteran, Mark has been a drive time air personality in Sacramento, Dallas, Pittsburgh, and Chicago, including WMBI and WYLL. He has also served in various ministry leadership positions. His current endeavors can be found at elfstrandgroup.com.

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