She was only 17 years-old when she died. Her father cut out her tongue and burned her alive.

What was her crime, and why did this man kill his own daughter in the most horrific imaginable way?

He was a Saudi Arabian official who worked with the Commission for Promotion of Virtue and Prevention of Vice – the religious police – and when his daughter became a Christian, he butchered and murdered her.

What does this have to do with Starbucks and Apple?

Both these companies blast Americans who stand for religious liberties and conservative moral values, even threatening states that will protect those liberties and values, claiming this discriminates against gays and lesbians.

Yet they have stores all over Saudi Arabia, a country where gays can be executed and where Muslims can kill their own family members if they convert to Christianity, as happened with this 17-year-old in 2008.

What sickening hypocrisy.

Last year, when Indiana passed a religious freedoms bill, ensuring that its citizens would not be forced to violate their consciences and participate in things like gay weddings, Tim Cook, the openly gay CEO of Apple, wrote an op-ed for the Washington Post, stating, “There’s something very dangerous happening in states across the country.”

Cook opined that, “America’s business community recognized a long time ago that discrimination, in all its forms, is bad for business. At Apple, we are in business to empower and enrich our customers’ lives. We strive to do business in a way that is just and fair.”

His words sounded noble: “This isn’t a political issue. It isn’t a religious issue. This is about how we treat each other as human beings. Opposing discrimination takes courage. With the lives and dignity of so many people at stake, it’s time for all of us to be courageous.”

And so Cook, acted “courageously,” threatening Indiana with a loss of business if the state did not reverse itself, and in a matter of days, the governor and legislature caved in to the pressure, as Apple, along with other major players, succeeded in bullying the people of Indiana.

But when it comes to countries like Saudi Arabia, where adulterers are beheaded on Friday afternoons in city squares, where thieves have their hands cut off, where those who speak against the government can be lashed 1,000 times, where someone posting openly gay messages on social media can be imprisoned, and where the beheaded victims are hung on crosses and displayed publicly for days, Apple is silent, content to make its money and not rock the Muslim boat.

What “courage.”

Or, more accurately, what hypocrisy.

Starbucks has also been an outspoken advocate of “gay rights,” with CEO Howard Schultz telling those “who support traditional marriage over gay marriage that their patronage is not needed at the coffee chain.”

Earlier this month, Starbucks joined more than 100 companies (including Apple) in urging North Carolina Governor Pat McCrory to repeal the bathroom safety bill, which allegedly discriminates against LGBT rights.

How bold and courageous of Starbucks.

But when it comes to Saudi Arabia, not only does Starbucks operate all over this religiously-oppressive country, but the coffee giant completely capitulated to strict Islamic standards, removing the mermaid from its corporate logo.

Yes, you read that right.

Starbucks changed its logo so as not to offend Muslim sensibilities, since the mermaid image apparently displayed too much flesh.

But when it comes to offending Christians, Starbucks could care less, introducing “Holiday” cups last December in place of “Christmas” cups and trashing Christian sensitivities when they are in conflict with gay sensitivities.

Now, I don’t doubt that Cook and Schultz feel strongly about their views and actually believe that these important religious liberties bills are a threat to LGBT rights.

But their selective outrage is sickening and their moral hypocrisy glaring.

And so, when they pull their businesses from countries like China, with all its human rights violations, and Saudi Arabia, with its atrocities carried out in the name of Islam, we can take their indignation seriously.

Until then, the louder they protest here in America, the louder they shout their hypocrisy.

This article was originally posted at TownHall.com