Tag Archives: Julie Felss Masino

Lessons We Should Learn from Cracker Barrel

When Cracker Barrel quietly dropped "Uncle Herschel" from its iconic logo, they weren’t just rebranding—they were reopening a deep cultural divide. What followed was public outrage, plunging stock value, and accusations of “going woke.” But is this really about a logo—or something much bigger?
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Cracker Barrel Goes Woke?!

In June of 2023, Target and Bud Light received heavy backlash for their radical Pride campaigns. In addition to this, Disney and Starbucks also received pushback for their continued capitulation to the woke mob. However, another company joined the “woke ranks” and it may have escaped your notice– Cracker Barrel.
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