Tag Archives: Morning Consult

What’s the Hubbub About “Influencers?”  

In 2022, research found that almost 1 in 5 Gen Z-ers were willing to quit their job to be an "influencer" on social media. 12% would quit college. So, whatever an influencer is, it sure seems important to this generation. Is that for good or for ill? While there are rarely clear answers to questions like these, here are some thoughts that might offer a sound perspective on the newfangled industry of "influencing."
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