Tag Archives: Truett Cathy

Losing Faith in “Christian” Marketing

The marketing of Jesus knows no bounds. I speak of that which I know. Hear me out. In my work history, I was employed by multiple stations that self-identified as “Christian radio.” All along, these stations SHOULD have been saying, “Christian formatted radio.” It might seem like a small distinction, but much that appears under a marketing banner of “Christian” could be easily challenged. 
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