Telling Billboard
Telling Billboard
Written By David E. Smith   |   09.01.09

The Horseshoe Casino’s billboard below can be found at multiple spots along I-80. In my travels across Illinois, I’ve passed them countless times over the past few months, and I’ve just got to ask:

Do we really have to wonder why the casino wants you to gamble for 30 minutes before they buy you lunch?


BTW — billboards in the Chicagoland area cost between $3,000 to $5,000 a month to operate. One thing is for certain — the casino is not losing money…

David  E. Smith
Dave Smith is Illinois Family Institute’s executive director.  He and his wife of 25 years are blessed to be the parents of eight children. David has 20-plus-years of experience in...


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